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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 point of purchase marketing


Concur Aims To Be Single Point Of (Purchasing) Access
Concur began as a vendor of shrink-wrapped travel and expense tracking software, but is now making a play to be a major provider of self-service Internet

point of purchase marketing  Aims To Be Single Point Of (Purchasing) Access Vendor Genesis Concur Technologies, Inc. was incorporated in 1993 as Portable Software, and soon offered as its first product a shrink-wrapped retail application to automate travel and expense (T&E) reporting for individuals. It expanded its product line in 1996 by offering a client-server travel and expense package called Xpense Management Solution (XMS), and again in 1998 by bringing XMS to the Intranet. The Intranet version of XMS - recently renamed

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Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » point of purchase marketing

Challenges of the Future: The Rebirth of Small Independent Retail in America


By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.

point of purchase marketing  apply them...and from my point of view, also how and why they have shifted more radically than ever before with respect to our customers, vendors, and competitors themselves. CHALLENGES OF THE FUTURE grew out of my fascination with this radical state of change in the industry, my continuing desire to make a living in it, and my family's commitment to serve our community in this case, the larger community of brave souls across the country who run independent stores of all merchandise lines. Even as an Read More

Xchange Adds To The List Of CRM Point Solutions' Casualties Part Two: Market Impact & User Recommendations


Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorbed into ERP solutions?

point of purchase marketing  Corporation 's acquisition of Point Information Systems, Vignette Corporation 's acquisition of DataSage , and Chordiant's acquisition of Prime Response all should indicate diminishing life expectancy of independent CRM point solutions providers. CRM Difficulties Contrasted to ERP Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? With several generations of some ERP products being available over Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

point of purchase marketing  sources to track the point of origination – allows advertising agencies the ability to better track ROI. If they do direct mail, drive them to a landing page. If they do TV, drive them to a landing page. If they do radio, drive them to a landing page. With that approach, you can analyze what media is working best for you. So we’re changing the way ad agencies work in that we’re changing the way that they’re accountable for what they do. We’re also providing the ad agencies with additional Read More

Xchange Adds To The List Of CRM Point Solutions' Casualties


Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for out there in the long run other than to find an honorable exit strategy.

point of purchase marketing  The List Of CRM Point Solutions' Casualties Event Summary According to many recent reports in the press, it appears that Xchange, Inc . , once one of the leading marketing automation and analytics providers, has very recently closed down its operations. Xchange was founded by Andy Frawley in 1994 as Exchange Applications Inc. The news possibly comes as not a big surprise to informed market observers and/or to many of the company's customers, as it had at least for over a year been in a very difficult Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

point of purchase marketing  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further w Read More

Business Answers at Your Fingertips: The Real-time Value of BI


This Aberdeen Research brief homes in on the critical time element of a best-in-class business intelligence (BI) strategy. The research shows that top performer are leveraging real-time of near real-time analytics to proactively manage their business and drive substantial performance improvements. Download this report for full details.

point of purchase marketing  Answers at Your Fingertips: The Real-time Value of BI This Aberdeen Research brief homes in on the critical time element of a best-in-class business intelligence (BI) strategy. The research shows that top performer are leveraging real-time of near real-time analytics to proactively manage their business and drive substantial performance improvements. Download this report for full details. Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

point of purchase marketing  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

Dynamic Best Practices of Vulnerability Management


Vulnerability management, the discovery of vulnerabilities and assessment of the risk to the network, is a critical part of both the security and business landscape that any company’s security team needs to understand and implement for long-term success. But companies that rely totally on signature-based defenses can be helpless against many threats. Find out how to reduce risks by identifying and eliminating weaknesses.

point of purchase marketing  the network for vulnerable points on an attack basis. Dynamic Best Practices Action: This is a reinforcement of the previous actions (i.e., scan frequently and remediate weaknesses proactively) to prevent inevitable exploits from adversely affecting business continuity. Maintain awareness and have procedures in place to mitigate urgent risks. III. Dynamic Best Practices of Vulnerability Management The Dynamic Best Practices of Vulnerability Management are based on key findings from the Laws of Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

point of purchase marketing  positioning statement and support points), important research findings, a rationale explanation, and sample applications of the message strategy. By now, your positioning strategy expresses the knowledge and wisdom of key people in your company and customers. Team members have developed consensus and conviction that the proposed strategy is the best one. That's because they have already defended or modified their strategy during the feedback loops, so they can stand up to any pushback from management. Read More

The 'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures


This part discusses the causes of ill-fated implementation

point of purchase marketing  live system performances worth pointing out would be: Lack of system discipline , which can be illustrated in many ways. One is inaccurate data in the system owing to users tardy updates or inaccurate initial data capturing. Experience has shown that at least 98% of inventory records, bills of material (BOM) and routings (operations) must be correct to make the system capable to control the business. Other information must be similarly accurate (for more information, see Business Basics: Unscrubbed Data Read More

Types of Video Conferencing


The use of video conferencing solutions has quickly become the standard of businesses with the highest distinction. Popularity of voice over internet protocol (VoIP) video conferencing is on the rise, and there are a range of platforms and devices businesses use to communicate, with a growing number of protocols that make each of these interoperable. Read this detailed guide on several types of VoIP video conferencing solutions.

point of purchase marketing  of Video Conferencing The use of video conferencing solutions has quickly become the standard of businesses with the highest distinction. Popularity of voice over internet protocol (VoIP) video conferencing is on the rise, and there are a range of platforms and devices businesses use to communicate, with a growing number of protocols that make each of these interoperable. Read this detailed guide on several types of VoIP video conferencing solutions. Read More

Justification of ERP Investments Part Three: Costs of Implementing an ERP System


Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into hardware, software, external assistance, and internal personnel. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.

point of purchase marketing  platform. From the user's point of view, the upgrade path enables the manufacturer to take advantage of hundred of man-years of development efforts undertaken by the ERP software vendor (and other technology vendors) with minimal investment. From the vendor point of view, it is much easier to support users on the latest releases. However, user changes to source code and other user customizations can make it very expensive or even impossible to upgrade. Additional costs must then be incurred to ensure the Read More

The New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence


Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers capitalize on the power of mobile devices, the same transformation is occurring in business. Learn how the convergence of business information and analytics with mobile technology is empowering business people in a way that was never possible—until now.

point of purchase marketing  New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers capitalize on the power of mobile devices, the same transformation is occurring in business. Learn how the convergence of business information and analytics with mobile technology is empowering business people in a way that was never possible—until now. Read More

Managing the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective


For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever-increasing demands from the user community, massive new sources for data, new capabilities, shadow it landscapes, and the cost of keeping people abreast of all the changes. This paper focuses on developing a framework for monitoring and managing the TCO of BI.

point of purchase marketing  the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever-increasing demands from the user community, massive new sources for data, new capabilities, shadow it landscapes, and the cost of keeping people abreast of all the changes. This paper focuses on developing a framework for monitoring and managing the TCO of BI. Read More