SAP purports that SAP MDM also lays the foundation for efficient and accurate exchange of cross-business information. Consumer products companies, for instance, can exchange timely product information with retail distributors, avoid costly inaccuracies, enhance merchandizing, and improve supply chain operations.
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, IBM DB2 or Oracle —only as a container to store the product information, but then xCat completely bypasses SQL for almost all access to the data—searching, sorting, querying, limiting, masking—and thus avoids the four dirty words of SQL: no cursors, no temporary files, no joins, and no views. Cross-media publishing (web and paper or CD ROM print). The appropriate PCM system must drive all product content initiatives, including tightly integrated functionality not only for internal PCM, but also