This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster.
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helps decision makers understand how to maximize the efforts of all the resources involved in the lead to money cycle. In the near future, CallidusCloud is planning to enhance the Lead to Money Cloud with a new revenue management module with the idea to deliver insights and analysis of leads, quotes, and contracts to contribute to price optimization decisions. Additionally, businesses will be able to recognize their main revenue drivers, be it new sales or contract renewals or assessing the contracts,