When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.
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CRM without Compromise , Free CRM without Compromise , CRM Business Strategy , Successful CRM Deployment , Transformation CRM without Compromise , Real Meaning of CRM , CRM Whitepapers CRM without Compromise , Introduced CRM without Compromise , Compare CRM Vendors . CONTENTS The CRM Paradox A Customer-Centric Business Strategy Customers Define Your Business A Strategic Perspective on CRM Strategic Business Challenges Driving New Growth Operational Excellence Redefined Competitive Agility The Path to C