The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent for similar deals. The process quantifies similarity by empirically determining which deal circumstances affect price response, enabling companies to benchmark prices against similar transactions.
customer contract price list
the combined effect of customer needs, seller motivations, and competitive dynamics around each deal (quote, contract, or purchase agreement). While the exact influence of each of these factors on a deal is difficult to pinpoint, most can be inferred from the associated circumstances. Some examples of deal circumstances that commonly influence pricing outcomes include customer attributes—for example, company size, industry, market size, type, wallet share, competition, purchase history and frequency, an