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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
business marketing tool:
ResponseLogic launches a personalized marketing tool based on expert systems technology.
Promising to improve the bottom line of any Web business...
Published:
2000-05-15
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
business marketing tool:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar
mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales
opportunities. But before you start cooking, find out (...)
Excerpt related to
business marketing tool:
How to Cook Up Some Marketing Mashups for Your Web Site. ... Download <strong>How
to Cook Up Some Marketing Mashups for Your Web Site</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product
sets to form Agentrics LLC. One outcome is the ProductVine PLM solution, which is clearly designed for and targeted to private
label retailers. (...)
Excerpt related to
business marketing tool:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product sets
to form Agentrics LL...
Published:
2005-12-16
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
business marketing tool:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco Research, a specialist in voice and data network monitoring. (...)
Excerpt related to
business marketing tool:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco R...
Published:
2000-02-25
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
business marketing tool:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics
to predictive analytics, and predictive analytics is emerging as a distinct new software sector. (...)
Excerpt related to
business marketing tool:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to
predictive analytics, ...
Published:
2005-12-24
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
business marketing tool:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Excerpt related to
business marketing tool:
A Business Case for Managing the Marketing Content Supply Chain. ... Download
<strong>A Business Case for Managing the Marketing Content Supply Chain</strong>.
...
Published:
2010-03-11
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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
business marketing tool:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
Skila, Inc. is applying advanced eKnowedge tools to the pharmaceutical, biotechnology, and medical device industries. It’s
the kind of offering every knowledge worker wants to have. (...)
Excerpt related to
business marketing tool:
Skila, Inc. is applying advanced eKnowedge tools to the pharmaceutical, biotechnology, and medical device industries. It’s
the kind of offering e...
Published:
2000-10-06
-
Excerpt related to
business marketing tool:
... of seeing a vendor use EIM as a marketing tool to repackage ECM or
... technologies in use, multiple systems covering fragmented business processes, communication
...
Published:
2009-05-01
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Abstract:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same market. BPM vendors are at a disadvantage due to BI's penetration and expansion into the BPM market. (...)
Excerpt related to
business marketing tool:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same m...
Published:
2009-05-18
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Abstract:
E-procurement powerhouse Commerce One creates business-to-business marketplaces in Canada and Latin America It has also launched
a phalanx of portals in partnership with PeopleSoft. (...)
Excerpt related to
business marketing tool:
E-procurement powerhouse Commerce One creates business-to-business marketplaces in Canada and Latin America It has also launched
a phalanx of port...
Published:
1999-12-22
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Abstract:
As manufacturing becomes a global process, advances in demand management software have given rise to attribute-based demand
management software. In the process manufacturing environment, this software can help manufacturers deal with complex manufacturing
processes and increase overall customer satisfact (...)
Excerpt related to
business marketing tool:
As manufacturing becomes a global process, advances in demand management software have given rise to attribute-based demand
management software. I...
Published:
2008-12-24
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Abstract:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies
and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning
(ERP) systems that address the needs of service industr (...)
Excerpt related to
business marketing tool:
Market Landscape Report: Enterprise Software for Advertising and Marketing Services. ...
Although there are exceptions, business software vendors still approach the ...
Published:
2011-08-02
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Abstract:
All the recent management trends from Continuous Improvement to Business Process Re-engineering have had the same issue we
see with E-Business. They have enterprise-wide implications and tend to become part of the corporate department that started
the initiative. This article recommends a more strategi (...)
Excerpt related to
business marketing tool:
... CCOs) to technology (CTOs) to marketing (CMOs ... the functional groups
and incorporate E-Business opportunities into ... strong signals that the new tool
or technique ...
Published:
2003-07-05
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Abstract:
Last spring, the ASP market witnessed the arrival of an Application Service Provider designed to help organizations adapt
to the rapidly changing IT environment. Agilera is the result of a joint venture between CIBER, Verio and Centennial Ventures
designed to offer expertise, infrastructure, strategic c (...)
Excerpt related to
business marketing tool:
Last spring, the ASP market witnessed the arrival of an Application Service Provider designed to help organizations adapt
to the rapidly changing ...
Published:
2000-07-31
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Abstract:
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle
to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations
are now using a tool called “customer lifetime valu (...)
Excerpt related to
business marketing tool:
... Description: As one-to-one marketing begins to permeate mainstream business
practices, organizations ... organizations are now using a tool called “customer ...
Published:
2010-03-11