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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
business marketing management:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
business marketing management:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
business marketing management:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
business marketing management:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17
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Abstract:
Business process analysis (BPA) vendors are trying to enter the business process management (BPM) market by marketing themselves
as BPM solutions. This article discusses the differences between BPA and BPM vendors, and examines the benefits of each. (...)
Excerpt related to
business marketing management:
Business process analysis (BPA) vendors are trying to enter the business process management
(BPM) market by marketing themselves as BPM solutions....
Published:
2006-10-09
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Abstract:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same market. BPM vendors are at a disadvantage due to BI's penetration and expansion into the BPM market. (...)
Excerpt related to
business marketing management:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same m...
Published:
2009-05-18
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Abstract:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics
to predictive analytics, and predictive analytics is emerging as a distinct new software sector. (...)
Excerpt related to
business marketing management:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to
predictive analytics, ...
Published:
2005-12-24
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
business marketing management:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Typical explanations given for increased spending in business intelligence include, meeting government regulations, managing
information overload, tracking corporate goals, and improving competitive response. However, a deeper drive for BI stems from
the need to quantify the intangibles that underlie the (...)
Excerpt related to
business marketing management:
... US) marketing agency and consulting firm specializing in marketing
management for technology companies. He is a regular columnist for Business Week Online,
the ...
Published:
2005-03-11
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
business marketing management:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
business marketing management:
Despite the logic behind combining customer relationship management (CRM) and business intelligence
(BI) elements, the implementation of marketing...
Published:
2005-08-17
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Abstract:
This is a transcript of an audio conference on E-Business Service Provider Evaluation and Selection presented by TechnologyEvaluation.Com.
The presentation used the TEC patented selection engine WebTESS to conduct a live real time evaluation and selection. It
then reviewed the critical differentiating s (...)
Excerpt related to
business marketing management:
This is a transcript of an audio conference on E-Business Service Provider Evaluation and Selection presented by TechnologyEvaluation.Com.
The pre...
Published:
2000-08-10
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
business marketing management:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco Research, a specialist in voice and data network monitoring. (...)
Excerpt related to
business marketing management:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco R...
Published:
2000-02-25
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Abstract:
A quality product offering doesn't guarantee success for any up-and-coming vendor, especially in a market requiring more
awareness and depending on organizational change. While Zilliant appears to be the early market leader, its long-term success
depends on several factors. (...)
Excerpt related to
business marketing management:
A quality product offering doesn't guarantee success for any up-and-coming vendor, especially in a market requiring more
awareness and depending o...
Published:
2007-06-13
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Abstract:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product
sets to form Agentrics LLC. One outcome is the ProductVine PLM solution, which is clearly designed for and targeted to private
label retailers. (...)
Excerpt related to
business marketing management:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product sets
to form Agentrics LL...
Published:
2005-12-16
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Abstract:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically been located in products and services, it is now located in the value produced by the customer. (...)
Excerpt related to
business marketing management:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically...
Published:
2006-09-21
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Abstract:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Excerpt related to
business marketing management:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Published:
2007-09-24
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Abstract:
By unveiling the multi-site functionality while concurrently providing technologically advanced solutions, Made2Manage is
poised to survive the ongoing market shakeout. (...)
Excerpt related to
business marketing management:
By unveiling the multi-site functionality while concurrently providing technologically advanced solutions, Made2Manage is
poised to survive the on...
Published:
2002-02-04
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
business marketing management:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29