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Business Process Analysis versus Business Process Management
Business process analysis (BPA) vendors are trying to enter the business process management (BPM) market by marketing themselves as BPM solutions. This article

business marketing management  Process Analysis versus Business Process Management Talking to end users reveals that there is confusion in the market regarding business process analysis (BPA) and business process management (BPM) suites. Vendors use the term BPM in a very broad way, but what are really the differences between BPA and BPM, and where does BPM come from? BPM in the Early Stages In the 1980s, organizations used business process redesign (BPR) to improve productivity, quality of service, and cost effectiveness by mak Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » business marketing management


The Wizardry of Business Process Management - Part 3
Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts and parcels, and the software category’s

business marketing management  Wizardry of Business Process Management - Part 3 Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts and parcels, and the software category’s value proposition . At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie. Namely, on March 23, 2009, Alan Trefler, Pegasystems ’ founder and CEO, gave Read More
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

business marketing management  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

business marketing management  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More
BizAutomation CRM + Business Management
BizAutomation CRM + Business Management is an all-in-one e-business suite designed to serve the end-to-end requirements of small businesses that have

business marketing management  CRM + Business Management BizAutomation CRM + Business Management is an all-in-one e-business suite designed to serve the end-to-end requirements of small businesses that have Microsoft Exchange on their network, or that want to subscribe to the suite via one of our hosted Exchange partners. All modules are offered in their entirety and can be used as needed, without the need to pay for add-on modules. It's the only business suite that leverages a 100 percent browser-based Web interface via Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

business marketing management  must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More
Value Cycle Management: A Non-Linear Approach to Supply Chain Management
Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain

business marketing management  employ VCM to make business processes smoother, more productive, and more profitable. Read More
Making Business Intelligence Easy: Agile Business Intelligence
There is a gap between traditional BI systems and modern business analytics and reporting needs, and agile BI can help bridge that gap. A methodology and

business marketing management  Business Intelligence Easy: Agile Business Intelligence There is a gap between traditional BI systems and modern business analytics and reporting needs, and agile BI can help bridge that gap. A methodology and technology that enables organizations to respond with flexibility and immediacy to changing reporting and analytics needs, demand for Agile BI is growing quickly. Read this white paper to find out why you need agile BI and how to use it to achieve agile development. Read More
SmartOrg Portfolio Navigator for Product Lifecycle Management Certification Report
SmartOrg Portfolio Navigator is TEC Certified for online evaluation of product development and portfolio management (PD&PM) solutions in the Product Lifecycle

business marketing management  product lifecycle management,portfolio management,product lifecycle management software,project portfolio management,portfolio management software,project portfolio management software,investment portfolio management,plm product lifecycle management,it portfolio management,product lifecycle management solutions,stock portfolio management software,product lifecycle management plm,investment portfolio management software,product lifecycle management tools,portfolio management tools Read More
Customer Relationship Management (CRM)
When talking about relationship management in the context of software solutions, most people think of customer relationship management (CRM). However

business marketing management  relationship management evaluation center,manage relationships,relationship management system,supplier relationship management,relationship management application,relationship management software sales force automation, hosted crm, salesforce.com, sage crm, customer service, contact management, sales forecasting,customer management relationship,client relationship management,srm,crm,customer care and billing,quote to order,business relationships,customer relationship management. Read More
SAP Business Suite, Powered by SAP HANA: Delivering Real-time Business Value
Becoming a real-time business requires managing daily business transactions of your core business processes in real time, and capturing data from new sources

business marketing management  Business Suite, Powered by SAP HANA: Delivering Real-time Business Value Becoming a real-time business requires managing daily business transactions of your core business processes in real time, and capturing data from new sources like social media or mobile apps. And you need to be able to analyze all this data. Ultimately, it requires people to be able to access real-time information on any device for immediate action. Read this white paper to learn about an in-memory platform and how it can you help Read More
Project Portfolio Management for Service Organizations: Bridging the Gap between Project Management and Operations
There are two types of project portfolio management (PPM) solutions for professional services organizations (PSO). For smaller PSOs, best-of-breed vendors

business marketing management  solutions that address their business as a whole. For service organizations, efficiently capturing time, billing, and expense data is a key component to bridging projects and operations. Thus, PSOs look to PPM vendors to provide either complete solutions or niche applications that will manage and distribute data across the entire organization. In fact, Peoplesoft (acquired by Oracle) and Epicor have adopted the label enterprise services automation (ESA) to more accurately describe the technological Read More
Intellicus Enterprise Reporting and Business Insights Platform (V7.0) Business Intelligence Certification Report
Intellicus Enterprise Reporting and Business Insights Platform Version 7.0 (Intellicus) has been TEC Certified as a business intelligence solution. Intellicus's

business marketing management  Enterprise Reporting and Business Insights Platform (V7.0) Business Intelligence Certification Report Intellicus Enterprise Reporting and Business Insights Platform Version 7.0 (Intellicus) has been TEC Certified as a business intelligence solution. Intellicus's flagship BI product is Intellicus Enterprise Reporting and Business Insights Platform Version 7.0, a complete application for information workers, aiding with data analysis, enterprise reporting, and decision support tasks within any Read More
How IBM Cognos 8 Business Intelligence Meets the Needs of Business Managers
The fast pace of business is making business managers’ lives more challenging than ever. Their teams are more dynamic and far flung, their executives are

business marketing management  IBM Cognos 8 Business Intelligence Meets the Needs of Business Managers The fast pace of business is making business managers’ lives more challenging than ever. Their teams are more dynamic and far flung, their executives are demanding a more precise view into the workings of the organization, and their stakeholders want answers now. Learn how business intelligence (BI) solutions can help business managers track performance against metrics, and make higher quality, more timely decisions. Read More
Business Intelligence: the Definitive Guide for Midsize Organizations
Business intelligence (BI) tools are now affordable for midsize companies, and accessible to non-technical business users. Managers can use BI to analyze

business marketing management  Guide for Midsize Organizations Business intelligence (BI) tools are now affordable for midsize companies, and accessible to non-technical business users. Managers can use BI to analyze complex information and support their decision-making processes—combining data from many sources into an integrated, up-to-date view. Find out what midsize companies need to know to select the right BI product, the right BI vendor, and the right approach to BI. Read More

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