By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
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eventually grew my advertising budget substantially. I also do some print advertising to maintain good relationships with the press. On customer service We have a very, very high level of customer service in our stores. We do a lot of unique things. Every product you purchase from us, we will custom gift-wrap for you, for free. Our marketplace knows that, so when people need to purchase a gift, they will come to us. It's not that expensive to do. We offer a lot of complimentary services too. We do