While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation (SFA), marketing automation, and field service/call center management.
bill of materials per assembly operation
variant product with appropriate bill of material (BOM), routing, and pricing based on preconceived rules and calculations. As product configurators have evolved to include even more sales, marketing, and financial functions tangential to the product per se (e.g., pricing, cost analysis, sales commissions, available-to-promise (ATP), order status, etc.), the term sales configurator has increasingly been used to reflect their expanded role, as it may more accurately describe their extended role as tools