Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
implementation human resource accounting ppt
informed and involved. The implementation process must be democratized. Change is uncomfortable and people must be given the opportunity to adjust and progress through the change process Changes must be reviewed, monitored and issues addressed, as necessary, with an open mind. CRM implementations fail because too much is focused on the system and too little on the human element. Too much emphasis is placed on managing the change in the technology, but not the change in the people using the system. Too