Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
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and one database. These functions can be accomplished without having to exit systems or navigate through complex menus of a second application. For example, this sophisticated data integration makes it entirely possible for a salesperson using SYSPRO software to spend an entire day in one screen ' such as a daily to do list. From this list, the user can inspect the details of any appointment. If the appointment is linked to an account, one click opens the account record. If the account has a deal in