This is an analysis of the equivalent moves of two superpowers to secure the lower-end of the market, also known as the small-to-medium enterprise (SME) market segment. One is Microsoft Business Solutions (MBS), the other is UK-based the Sage Group.
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positioning, and on subtle differences between the two, see Branding and Positioning: What's the Difference? And Can You Afford It? ). Thus, despite a seemingly well crafted marketing campaign, the Best Software brand remains much less-known than those of its individual products, for example, ACT!, SalesLogix, or Peachtree, and especially ACCPAC. The company has long suffered from either the Best who? syndrome or the confusion with the former Abra, Carpe Diem, or FAS provider only. Additionally, the